Really interested to see this piece in the Daily Telegraph today.
It is all about some ex-directors of Debt Free Direct setting up a charity to give people free debt advice.
The Telegraph article is interesting, saying that two of the men are still directors of commercial debt management companies and that the Foundation they set up had an association with a trading company (I presume doing IVAs and debt management) which itself went bust.
However, this rang a bell. Back in 2003 (I think) an organisation called Debt Advice Trust (which seemed to be associated with the new one – Debt Advice Foundation, only Debt advice Foundation is actually older than Debt Advice Trust: Confused – you will be) was set up and advertised itself as “independent” and “not for profit”. My company, ClearDebt (another IVA peddler, Mr Telegraph) complained about it to the Advertising Standards Authority (ASA) saying it was neither and that we thought it was a vehicle to pass cases to Debt Free Direct.
The ASA upheld the complaint. They said:
“The ASA noted that the words “not for profit” appeared four times in ad (a) and three times in ad (b) and considered the word “Trust” emphasised the organisation’s not for profit nature. We noted that DAT was incorporated as a company limited by guarantee on 30 April 2007 and whose Memorandum of Association precluded the distribution of profit or payment to directors and required that on winding up any surplus assets needed to be applied to another charitable institution with similar objects. We noted that DAT’s profits were gifted to the Debt Advice Foundation, a registered charity whose last published accounts, for 2006, revealed no expenditure. We noted that two of DAT’s directors were trustees of the Debt Advice Foundation. We also noted that DAT’s three directors were also the three executive directors of Debt Free Direct plc, now Fairpoint Group plc, a commercial company whose principal activity was also the provision of financial advice and appropriate solutions to individuals experiencing personal debt problems. We understood the company had a turnover of £28M in the year to 30 April 2007. In addition to the proportion of referrals to Debt Free Direct, we noted that re-mortgage referrals were made to DFD Mortgages, a subsidiary of Debt Free Direct. We considered that in context “not for profit” suggested DAT had no financial interest in the advice they gave and the solutions they recommended, whereas their links with Debt Free Direct’s staff, knowledge, premises, directorships and shareholdings and the support they expected from those to whom enquirers might be referred did not support that.“
The full ASA ruling is here.
What goes around, comes around.

